Advertsing / Event

A project still relevant.

For two years, IKEA puts out a tender for the realization of a communication campaign on the occasion of the annual catalog launch, and for two years as.u.ar. wins it. Classic advertising campaign, a "guerrilla" campaign, both with a common claim that is still used internationally today: "Come to lunch at IKEA"; the realization of all communication material and the organization of a road show throughout northern Italy, are signed by our agency.