Ikea
Advertsing / Event
A project still relevant.
For two years, IKEA puts out a tender for the realization of a communication campaign on the occasion of the annual catalog launch, and for two years as.u.ar. wins it. Classic advertising campaign, a "guerrilla" campaign, both with a common claim that is still used internationally today: "Come to lunch at IKEA"; the realization of all communication material and the organization of a road show throughout northern Italy, are signed by our agency.
![](https://www.asuar.it/wp-content/uploads/2023/11/ikea_bs13-1024x768.jpg)
![](https://www.asuar.it/wp-content/uploads/2023/11/Raggruppa-3371-1024x718.jpg)
![](https://www.asuar.it/wp-content/uploads/2023/11/ikea_bs11-1024x768.jpg)
![](https://www.asuar.it/wp-content/uploads/2023/11/Immagine-15-1024x640.jpg)
![](https://www.asuar.it/wp-content/uploads/2023/11/ikea_bs14.jpg)
![](https://www.asuar.it/wp-content/uploads/2023/11/IKEA-Buono-Pranzo-2.png)
![](https://www.asuar.it/wp-content/uploads/2023/11/IKEA-Buono-Pranzo-1.png)
![](https://www.asuar.it/wp-content/uploads/2023/11/ikea_bus2-1024x572.png)
![](https://www.asuar.it/wp-content/uploads/2023/11/Ikea_bus1.png)