A sheep under a rainbow.

as.u.ar. stands for: “a sheep under a rainbow,” an idyllic scene seen by the two founding partners, just when they were thinking of opening their own communication agency.

as.u.ar. also stands for “as you are,” and reflects the philosophy of close cooperation with the client. as.u.ar. puts itself in the client’s shoes and establishes a relationship of partnership and mutual exchange with its activities.

as.u.ar. offers its partners the ability to highlight the relationship between company and customers, the latter seen as real people and not general audiences, rich in different and unrepeatable aspects and profiles, considering not only age, gender, social class, tastes and nationality but also the behavior and culture of each.

Make each client unique.

A sheepfold
for every flock.

as.u.ar. studies the external and internal context of the client and analyzes the market for the product or service offered. From there, it creates a behavioral and cultural profile of the target and the strategy that expresses the most effective styles, tones, timing and ways to best represent the corporate image.