Transform while preserving history.
The Valtidone Salumi logo redesign project was launched with the aim of refreshing the company’s visual identity while maintaining its connection to its artisanal tradition in the Val Tidone region.
The project involved updating the logo and icon, simplifying the shapes and optimizing readability on both digital and print media. The new color palette and typography were chosen to convey authenticity, quality, and tradition—the brand’s core values.
A tastier coordinated image.
We also developed the entire coordinated company image, which is directly and consistently derived from the graphic design and color scheme of the new logo. This is a necessary step to convey and apply the corporate identity with continuity and consistency, both externally and within the firm.
A taste of the company.
To introduce Valtidone and convey a compelling corporate image to large-scale retailers and their end customers, we designed and produced a brochure that highlights the company’s history and its products.
When the packaging speaks for itself.
Given the importance of packaging as a means of communication, we’ve created appealing and fun names for our various products—from Pancetta Mia to I Cubini di Campagna—to add to the appeal of packaging that’s also a pleasure to look at.
Bon appetit on social media too.
Since 2022, we have been managing Valtidone Salumi’s social media channels, consistently and creatively showcasing the excellence of products from the Piacenza region. Our work includes editorial planning, content creation, and day-to-day community management, using an authentic and engaging approach that highlights the brand’s artisanal tradition.
A website that’s always tempting.
Also in 2022, we launched the new Valtidone Salumi website, designed to effectively convey the brand’s history, values, and product quality. The goal was to create a modern, intuitive, and welcoming digital platform capable of conveying the company’s authenticity and its strong connection to the Val Tidone region.
The site combines polished graphics, evocative copy, and original imagery – all created by as.u.ar.- to offer a pleasant browsing experience that aligns with the brand’s social media communication. Each section is designed to highlight the products, certifications, and artisanal tradition that set Valtidone Salumi apart, guiding the user on a journey through flavor and authenticity.
It is a project that combines design, storytelling, and photography, creating a solid and recognizable online presence that is perfectly integrated into the overall digital strategy we developed for this client.
