Rebranding past
and future.
Lonati, market leader in machinery for hosiery, has entrusted us with completely revamping its corporate image, starting with a new logo. To look at tomorrow without forgetting origins and history, we have combined past and future in simple, clean lines.
Under the sign of a better tomorrow.
The historic Lonati emblem is giving way to a new logo, a change that celebrates an important past with an eye to a future of innovation. The new external signage reflects the evolution of the company’s style, vision, and values.
A more actual corporate image.
The restyling involves every aspect of the coordinated image and visual identity, with great consistency between innovation and tradition.
Printed coordination and coherence.
Every graphic element, from the logo to the colors, from the typography to the layout of the information, has been designed to ensure a strong and direct visual impact and a clear transmission of the new brand’s identity.
A brand textbook.
The brand manual contains the guidelines for the various applications of the corporate image, which are essential for ensuring consistency in Lonati brand communication. We have planned this tool to be easy to use and to maintain a recognizable and uniform identity across all media, digital and otherwise.
To each product its data sheet.
All product data sheets have been updated, made more user-friendly and easier to consult, and, above all, redesigned and reformatted to reflect the launch of Lonati’s new corporate identity.
Social media is renewed.
We have also recreated the look of Linkedin posts through a more cohesive design that is connected to the new brand: more refined visuals and a graphic style that enhances messages and content with greater visual impact and interest in the topics covered, as well as immediate recognition of the new image conveyed.
A brand
new site.
The new Lonati web portal presents completely new graphics and functionality, a true revolution in both structure and content.
Here, Lonati’s rebranding takes on aspects and dynamics that go far beyond a simple aesthetic update. It is a restyling that reflects the continuous technological evolution of the brand and its products, its vision constantly oriented towards innovation and the desire to offer the best possible digital experience to its users.
A revolutionary software.
We were also involved in designing the logo, presentation, and launch material for Orion, the innovative software for managing and optimizing the production of socks and hosiery created by Lonati. This was a complex communication project full of new challenges, which also included the development of the application icon, optimized for digital and mobile use. This was a complex communication project full of new challenges, which also included developing the application icon, optimized for digital and mobile use.
A future presentation.
The presentation of the new Orion Lonati software was designed and developed to enhance and
emphasize its highly innovative content .
A video that
tells it all.
For the launch of Orion, we created an engaging video designed to present its main advantages and features in a clear and dynamic way. The message combines effective communication with a solid institutional identity linked to innovation and traditional reliability, making it an ideal tool to support the promotion of the new software.