{"id":8094,"date":"2025-05-08T10:28:23","date_gmt":"2025-05-08T08:28:23","guid":{"rendered":"https:\/\/www.asuar.it\/portfolio\/ikea\/"},"modified":"2025-10-08T10:54:21","modified_gmt":"2025-10-08T08:54:21","slug":"ikea","status":"publish","type":"portfolio","link":"https:\/\/www.asuar.it\/en\/portfolio\/ikea\/","title":{"rendered":"Ikea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8094\" class=\"elementor elementor-8094 elementor-5788\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d89e59 e-flex e-con-boxed e-con e-parent\" data-id=\"1d89e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3473824 e-con-full e-flex e-con e-child\" data-id=\"3473824\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6428ce3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6428ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A project still relevant.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8740b8c e-con-full e-flex e-con e-child\" data-id=\"8740b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0e39c elementor-widget elementor-widget-aliothtextwrapper\" data-id=\"8f0e39c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothtextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"text-wrapper align-left\">\n\n    <p class=\"has-anim\" data-animation=\"wordsUp\" data-duration=\"1\" data-delay=\"0.1\" data-stagger=\"0.01\">For two years, IKEA puts out a tender for the realization of a communication campaign on the occasion of the annual catalog launch, and for two years as.u.ar. wins it. Classic advertising campaign, a \"guerrilla\" campaign, both with a common claim that is still used internationally today: \"Come to lunch at IKEA\"; the realization of all communication material and the organization of a road show throughout northern Italy, are signed by our agency.<\/p>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38fcae3 e-flex e-con-boxed e-con e-parent\" data-id=\"38fcae3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90569d5 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"90569d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df0447f e-con-full e-flex e-con e-child\" data-id=\"df0447f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bcae0d elementor-widget elementor-widget-image\" data-id=\"2bcae0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs13-1024x768.jpg\" class=\"attachment-large size-large wp-image-5934\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs13-1024x768.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs13-300x225.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs13-768x576.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs13.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439e1db elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"439e1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"449\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Raggruppa-3371-1024x718.jpg\" class=\"attachment-large size-large wp-image-6405\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Raggruppa-3371-1024x718.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Raggruppa-3371-300x210.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Raggruppa-3371-768x538.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Raggruppa-3371.jpg 1398w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a8fc01 e-flex e-con-boxed e-con e-parent\" data-id=\"6a8fc01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f44a800 e-con-full e-flex e-con e-child\" data-id=\"f44a800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63795c1 elementor-widget elementor-widget-image\" data-id=\"63795c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs11-1024x768.jpg\" class=\"attachment-large size-large wp-image-5932\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs11-1024x768.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs11-300x225.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs11-768x576.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs11.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ea389 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"25ea389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Immagine-15-1024x640.jpg\" class=\"attachment-large size-large wp-image-6406\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Immagine-15-1024x640.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Immagine-15-300x188.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Immagine-15-768x480.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/Immagine-15.jpg 1206w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bc6bbc e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"9bc6bbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5051f23 e-flex e-con-boxed e-con e-parent\" data-id=\"5051f23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78da555 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"78da555\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183c246 e-con-full e-flex e-con e-child\" data-id=\"183c246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c298754 elementor-widget elementor-widget-image\" data-id=\"c298754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs14.jpg\" class=\"attachment-large size-large wp-image-6381\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs14.jpg 713w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bs14-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ac297c e-flex e-con-boxed e-con e-parent\" data-id=\"1ac297c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1870496 e-flex e-con-boxed e-con e-child\" data-id=\"1870496\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34328a5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"34328a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"409\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/IKEA-Buono-Pranzo-2.png\" class=\"attachment-full size-full wp-image-5903\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/IKEA-Buono-Pranzo-2.png 834w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/IKEA-Buono-Pranzo-2-300x147.png 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/IKEA-Buono-Pranzo-2-768x377.png 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebda6d elementor-widget elementor-widget-image\" data-id=\"8ebda6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"410\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/IKEA-Buono-Pranzo-1.png\" class=\"attachment-full size-full wp-image-5902\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/IKEA-Buono-Pranzo-1.png 834w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/IKEA-Buono-Pranzo-1-300x147.png 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/IKEA-Buono-Pranzo-1-768x378.png 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77d5a36 e-con-full e-flex e-con e-parent\" data-id=\"77d5a36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-04bd1b1 e-con-full e-flex e-con e-child\" data-id=\"04bd1b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9831e74 elementor-widget elementor-widget-image\" data-id=\"9831e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bus2-1024x572.png\" class=\"attachment-large size-large wp-image-6775\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bus2-1024x572.png 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2023\/11\/ikea_bus2-300x168.png 300w, 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