{"id":10608,"date":"2026-04-21T15:57:42","date_gmt":"2026-04-21T13:57:42","guid":{"rendered":"https:\/\/www.asuar.it\/?post_type=portfolio&p=10608"},"modified":"2026-04-22T10:33:15","modified_gmt":"2026-04-22T08:33:15","slug":"fondazione-spedali-civili-3","status":"publish","type":"portfolio","link":"https:\/\/www.asuar.it\/en\/portfolio\/fondazione-spedali-civili-3\/","title":{"rendered":"Fondazione Spedali Civili"},"content":{"rendered":"\t\t
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From creation to redesign. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2026, we oversaw the redesign of the Fondazione Spedali Civili Brescia logo, which we had originally created in 2018 as a visual symbol of the organization\u2019s identity and core values. Since then, we have managed all of the Foundation\u2019s communications; the logo aims to evoke, in a natural and evocative way, the bond between people and the collaborative spirit that drives the organization. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A logo to transmit solidarity. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At the heart of the design, a stylized symbol of several intertwined human figures creates a harmonious and dynamic shape. The silhouettes, arranged in a circle in a fluid composition, represent unity, solidarity, and a sense of community\u2014fundamental elements that inspire the Foundation\u2019s daily work. The idea is to convey the image of people who, by coming together, give rise to something greater\u2014the Foundation itself. The chosen colors evoke the world of health, trust, and social commitment, while the soft yet decisive lines emphasize closeness, attentiveness, and professionalism. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A creative yearly duty. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Year after year, we work with the Fondazione Spedali Civili Brescia to develop advertising communication for fundraising through the 5X1000 program. It\u2019s both a tradition and a challenge to find the most suitable and creative solution each time\u2014one that stands out in the crowded landscape of promotional messages all aimed at the same goal. The latest campaign portrays healthcare workers as superheroes, a clear nod to popular big-screen characters, highlighting in a charming yet effective way the work of these more real and tangible heroes who help so many people every day. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A long series of winning ideas. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We manage the communication strategy and press campaigns for the Fondazione Spedali Civili Brescia, supporting it in promoting its values, projects, and initiatives. Our goal is to build, over time, a recognizable and consistent brand image that actively engages citizens, organizations, and supporters. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Campagna<\/figure><\/div>
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Ad hoc campaigns. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This campaign, designed and created in close collaboration with the Fondazione Spedali Civili, was launched following the COVID-19 pandemic with the dual aim of announcing the reopening of the outpatient clinics at the Ospedale Civile di Brescia and promoting online booking as a safe, more convenient and responsible option. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Social and supportive. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For an organization with a significant social impact such as the Fondazione Spedali Civili, it is essential to have a successful strategy in place for social media channels, which are becoming increasingly important and crucial for fundraising, engaging with the public, and receiving direct feedback. Over the years, we have therefore developed ever-evolving social media tools, themes, and communication plans that are closely aligned with the Foundation\u2019s diverse needs, with the goal of steadily growing its follower base and projecting a strong, positive institutional image. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A site to help health. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As the Fondazione Spedali Civili works to build its identity, its online presence is a key tool for communicating the organization\u2019s mission, informing the public, and garnering community support. We have developed the design, implementation, and management of the Foundation\u2019s new institutional website, with the goal of creating a platform that is accessible, clear, and consistent with the organization\u2019s image. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Visit the web site<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9874,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project-categories":[45,22,41],"class_list":["post-10608","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-advertising","project-categories-branding","project-categories-web-design"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/portfolio\/10608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":2,"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/portfolio\/10608\/revisions"}],"predecessor-version":[{"id":11200,"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/portfolio\/10608\/revisions\/11200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/media\/9874"}],"wp:attachment":[{"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/media?parent=10608"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/project-categories?post=10608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}