{"id":10178,"date":"2025-10-07T09:54:35","date_gmt":"2025-10-07T07:54:35","guid":{"rendered":"https:\/\/www.asuar.it\/?post_type=portfolio&#038;p=10178"},"modified":"2026-04-10T09:47:08","modified_gmt":"2026-04-10T07:47:08","slug":"fondazione-spedali-civili-2","status":"publish","type":"portfolio","link":"https:\/\/www.asuar.it\/en\/portfolio\/fondazione-spedali-civili-2\/","title":{"rendered":"Lonati Reloaded"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10178\" class=\"elementor elementor-10178 elementor-10177\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2d298 e-flex e-con-boxed e-con e-parent\" data-id=\"1a2d298\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d27a1e e-con-full e-flex e-con e-child\" data-id=\"6d27a1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fc235 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"27fc235\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding past<br>and future.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab1cd6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0ab1cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lonati, market leader in machinery for hosiery, has entrusted us with completely revamping its corporate image, starting with a new logo. To look at tomorrow without forgetting origins and history, we have combined past and future in simple, clean lines. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f205550 e-con-full e-flex e-con e-child\" data-id=\"f205550\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0274346 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0274346\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"371\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_old_brand-1024x593.jpg\" class=\"attachment-large size-large wp-image-10187\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_old_brand-1024x593.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_old_brand-300x174.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_old_brand-768x445.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_old_brand.jpg 1190w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ab5ff8 e-flex e-con-boxed e-con e-parent\" data-id=\"9ab5ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f17eaaf elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"f17eaaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay_speed&quot;:10000,&quot;speed&quot;:1000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_01-1.jpg\" alt=\"lonati_01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_02.jpg\" alt=\"lonati_02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_03.jpg\" alt=\"lonati_03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 di 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_04.jpg\" alt=\"lonati_04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 di 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_05.jpg\" alt=\"lonati_05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 di 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_06.jpg\" alt=\"lonati_06\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 di 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_07.jpg\" alt=\"lonati_07\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c877e67 e-flex e-con-boxed e-con e-parent\" data-id=\"c877e67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c190d1e animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c190d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:10}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"88\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_2025-1024x140.png\" class=\"attachment-large size-large wp-image-10208\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_2025-1024x140.png 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_2025-300x41.png 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_2025-768x105.png 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_2025-1536x210.png 1536w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_2025.png 1740w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2dc453 e-flex e-con-boxed e-con e-parent\" data-id=\"f2dc453\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b5c3ca e-con-full e-flex e-con e-child\" data-id=\"0b5c3ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6889872 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6889872\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Under the sign of a better tomorrow. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adee699 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"adee699\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The historic Lonati emblem is giving way to a new logo, a change that celebrates an important past with an eye to a future of innovation. The new external signage reflects the evolution of the company&#8217;s style, vision, and values. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-598ca93 e-con-full e-flex e-con e-child\" data-id=\"598ca93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6662d4f elementor-widget elementor-widget-image\" data-id=\"6662d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"578\" height=\"1024\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_insegna1-578x1024.jpg\" class=\"attachment-large size-large wp-image-10297\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_insegna1-578x1024.jpg 578w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_insegna1-169x300.jpg 169w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_insegna1.jpg 590w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67840af e-flex e-con-boxed e-con e-parent\" data-id=\"67840af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f165346 e-con-full e-flex e-con e-child\" data-id=\"f165346\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-815d622 elementor-widget elementor-widget-image\" data-id=\"815d622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_insegna2.webp\" class=\"attachment-large size-large wp-image-10299\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_insegna2.webp 800w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_insegna2-300x200.webp 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_insegna2-768x513.webp 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa7a17d e-con-full e-flex e-con e-child\" data-id=\"fa7a17d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dabcb8 e-flex e-con-boxed e-con e-parent\" data-id=\"2dabcb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c4a3df e-con-full e-flex e-con e-child\" data-id=\"1c4a3df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90767d0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"90767d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A more actual corporate image.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d427505 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d427505\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The restyling involves every aspect of the coordinated image and visual identity, with great consistency between innovation and tradition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6455644 e-con-full e-flex e-con e-child\" data-id=\"6455644\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f0d87 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d9f0d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"448\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/immagine-coordinata-lonati-1024x717.jpg\" class=\"attachment-large size-large wp-image-10225\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/immagine-coordinata-lonati-1024x717.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/immagine-coordinata-lonati-300x210.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/immagine-coordinata-lonati-768x538.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/immagine-coordinata-lonati.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c034420 e-flex e-con-boxed e-con e-parent\" data-id=\"c034420\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19e9048 e-con-full e-flex e-con e-child\" data-id=\"19e9048\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc86145 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cc86145\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"534\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati-coordinati-stampa-1024x854.jpg\" class=\"attachment-large size-large wp-image-10212\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati-coordinati-stampa-1024x854.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati-coordinati-stampa-300x250.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati-coordinati-stampa-768x641.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati-coordinati-stampa.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-627360b e-con-full e-flex e-con e-child\" data-id=\"627360b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a754f80 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a754f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Printed coordination and coherence. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb85587 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fb85587\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every graphic element, from the logo to the colors, from the typography to the layout of the information, has been designed to ensure a strong and direct visual impact and a clear transmission of the new brand&#8217;s identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3a34b4 e-flex e-con-boxed e-con e-parent\" data-id=\"a3a34b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-069c49a e-con-full e-flex e-con e-child\" data-id=\"069c49a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-752a3ba elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"752a3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A brand textbook. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7349060 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7349060\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand manual contains the guidelines for the various applications of the corporate image, which are essential for ensuring consistency in Lonati brand communication. We have planned this tool to be easy to use and to maintain a recognizable and uniform identity across all media, digital and otherwise. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba3a1b7 e-con-full e-flex e-con e-child\" data-id=\"ba3a1b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccbe92 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5ccbe92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/Lonati-BrandManual-1024x683.jpg\" class=\"attachment-large size-large wp-image-10218\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/Lonati-BrandManual-1024x683.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/Lonati-BrandManual-300x200.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/Lonati-BrandManual-768x512.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/Lonati-BrandManual.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d205b9 e-flex e-con-boxed e-con e-parent\" data-id=\"2d205b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-05bea5c e-con-full e-flex e-con e-child\" data-id=\"05bea5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b9fa8 elementor-widget elementor-widget-image\" data-id=\"c7b9fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"282\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/zig_zag.jpg\" class=\"attachment-large size-large wp-image-10220\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/zig_zag.jpg 877w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/zig_zag-300x132.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/zig_zag-768x338.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1a1ca e-con-full e-flex e-con e-child\" data-id=\"7f1a1ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a65d96 e-flex e-con-boxed e-con e-parent\" data-id=\"3a65d96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac7c237 e-con-full e-flex e-con e-child\" data-id=\"ac7c237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15941d0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"15941d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To each product its data sheet. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34440f1 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"34440f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All product data sheets have been updated, made more user-friendly and easier to consult, and, above all, redesigned and reformatted to reflect the launch of Lonati&#8217;s new corporate identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50ec3ce e-con-full e-flex e-con e-child\" data-id=\"50ec3ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-908fbbe elementor-invisible elementor-widget elementor-widget-image\" data-id=\"908fbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"448\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede-1024x717.webp\" class=\"attachment-large size-large wp-image-10304\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede-1024x717.webp 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede-300x210.webp 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede-768x538.webp 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede-1536x1076.webp 1536w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede.webp 1956w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecb223c e-flex e-con-boxed e-con e-parent\" data-id=\"ecb223c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e973b82 e-con-full e-flex e-con e-child\" data-id=\"e973b82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-029057b elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"029057b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"389\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2-1024x623.webp\" class=\"attachment-large size-large wp-image-10301\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2-1024x623.webp 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2-300x183.webp 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2-768x467.webp 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2-1536x935.webp 1536w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2-2048x1246.webp 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a83368a elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a83368a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"448\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2.jpg\" class=\"attachment-large size-large wp-image-10277\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2.jpg 978w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2-300x210.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schede2-768x538.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24f88a4 e-con-full e-flex e-con e-child\" data-id=\"24f88a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2160517 e-flex e-con-boxed e-con e-parent\" data-id=\"2160517\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f12ca89 e-con-full e-flex e-con e-child\" data-id=\"f12ca89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87dfe3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c87dfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media is renewed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3c0d6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8f3c0d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have also recreated the look of Linkedin posts through a more cohesive design that is connected to the new brand: more refined visuals and a graphic style that enhances messages and content with greater visual impact and interest in the topics covered, as well as immediate recognition of the new image conveyed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-475d4e0 e-con-full e-flex e-con e-child\" data-id=\"475d4e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8ec46 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fe8ec46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"333\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/ship_2.png\" class=\"attachment-large size-large wp-image-10244\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/ship_2.png 513w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/ship_2-300x195.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3e00c2 e-flex e-con-boxed e-con e-parent\" data-id=\"a3e00c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e813906 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e813906\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ff03a2 e-con-full e-flex e-con e-child\" data-id=\"5ff03a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b3990 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"02b3990\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"444\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_social-1024x711.jpg\" class=\"attachment-large size-large wp-image-10246\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_social-1024x711.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_social-300x208.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_social-768x533.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_social.jpg 1267w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be689b2 e-con-full e-flex e-con e-parent\" data-id=\"be689b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55d7cdd e-con-full e-flex e-con e-child\" data-id=\"55d7cdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c82212 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2c82212\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"589\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati01.jpg\" class=\"attachment-large size-large wp-image-10252\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati01.jpg 589w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati01-150x150.jpg 150w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati01-300x300.jpg 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffeaf62 e-con-full e-flex e-con e-child\" data-id=\"ffeaf62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5c7f2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1f5c7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:5}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"589\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati_02.jpg\" class=\"attachment-large size-large wp-image-10250\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati_02.jpg 589w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati_02-150x150.jpg 150w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati_02-300x300.jpg 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb6b18 e-con-full e-flex e-con e-child\" data-id=\"6eb6b18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9e610 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5e9e610\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:10}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"590\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati_03.jpg\" class=\"attachment-large size-large wp-image-10248\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati_03.jpg 589w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati_03-150x150.jpg 150w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/post_lonati_03-300x300.jpg 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de164a2 e-flex e-con-boxed e-con e-parent\" data-id=\"de164a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf088ab e-con-full e-flex e-con e-child\" data-id=\"bf088ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fd533 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f8fd533\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A brand<br>new site. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55cc007 e-con-full e-flex e-con e-child\" data-id=\"55cc007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9781fda elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9781fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new Lonati web portal presents completely new graphics and functionality, a true revolution in both structure and content.<\/p><p>Here, Lonati&#8217;s rebranding takes on aspects and dynamics that go far beyond a simple aesthetic update. It is a restyling that reflects the continuous technological evolution of the brand and its products, its vision constantly oriented towards innovation and the desire to offer the best possible digital experience to its users. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21e9ebc e-flex e-con-boxed e-con e-parent\" data-id=\"21e9ebc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8581f elementor-widget elementor-widget-aliothembedvideo\" data-id=\"3f8581f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothembedvideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--Embed Video-->\n<div data-interaction=\"false\" data-autoplay=\"true\" class=\"alioth-embed-video\">\n\n\n    <!--Player Control (Don't touch)-->\n    <div class=\"video-overlay\"><span class=\"play-button\"><\/span><\/div>\n    <!--\/Player Control (Don't touch)-->\n\n\n    \n    <div data-poster=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/Lon_Web_Site.webp\" class=\"embed-video\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"https:\/\/youtu.be\/0dAVD2nIyxs\"><\/div>\n    <!--\/Video Attributes-->\n\n\n    \n    <!--Video Attributes-->\n\n\n<\/div>\n<!--\/Embed Video-->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b07fe2 elementor-widget elementor-widget-heading\" data-id=\"2b07fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.lonati.com\">Visit the web site<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0f8f7d e-flex e-con-boxed e-con e-parent\" data-id=\"b0f8f7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b90d39c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b90d39c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schermate_sito.webp\" class=\"attachment-full size-full wp-image-10254\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schermate_sito.webp 1500w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schermate_sito-300x225.webp 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schermate_sito-768x576.webp 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/lonati_schermate_sito-1024x768.webp 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07e683d e-flex e-con-boxed e-con e-parent\" data-id=\"07e683d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81678e1 e-con-full e-flex e-con e-child\" data-id=\"81678e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e06b08c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e06b08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A revolutionary software.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4565644 e-con-full e-flex e-con e-child\" data-id=\"4565644\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f4c20 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a7f4c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We were also involved in designing the logo, presentation, and launch material for Orion, the innovative software for managing and optimizing the production of socks and hosiery created by Lonati. This was a complex communication project full of new challenges, which also included the development of the application icon, optimized for digital and mobile use. This was a complex communication project full of new challenges, which also included developing the application icon, optimized for digital and mobile use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6febb0d e-flex e-con-boxed e-con e-parent\" data-id=\"6febb0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5997f2a e-con-full e-flex e-con e-child\" data-id=\"5997f2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a48be elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c2a48be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A future\npresentation. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089b2cf elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"089b2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The presentation of the new Orion Lonati software was designed and developed to enhance and<br>emphasize its highly innovative content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0d0925 e-con-full e-flex e-con e-child\" data-id=\"b0d0925\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0edaa02 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0edaa02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"452\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/icona_orion.png\" class=\"attachment-large size-large wp-image-10256\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/icona_orion.png 459w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/icona_orion-300x295.png 300w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b775dc e-flex e-con-boxed e-con e-parent\" data-id=\"7b775dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23dcc04 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"23dcc04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1612\" height=\"1075\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/orion.jpg\" class=\"attachment-full size-full wp-image-10258\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/orion.jpg 1612w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/orion-300x200.jpg 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/orion-768x512.jpg 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/orion-1024x683.jpg 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/orion-1536x1024.jpg 1536w\" sizes=\"(max-width: 1612px) 100vw, 1612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf37562 e-flex e-con-boxed e-con e-parent\" data-id=\"bf37562\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d2d276 e-con-full e-flex e-con e-child\" data-id=\"9d2d276\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-895cdb5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"895cdb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A video that<br>tells it all. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6057d4e e-con-full e-flex e-con e-child\" data-id=\"6057d4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b795c3b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b795c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the launch of Orion, we created an engaging video designed to present its main advantages and features in a clear and dynamic way. The message combines effective communication with a solid institutional identity linked to innovation and traditional reliability, making it an ideal tool to support the promotion of the new software. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9939ce3 e-flex e-con-boxed e-con e-parent\" data-id=\"9939ce3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b7efa elementor-widget elementor-widget-aliothembedvideo\" data-id=\"33b7efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aliothembedvideo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--Embed Video-->\n<div data-interaction=\"false\" data-autoplay=\"true\" class=\"alioth-embed-video\">\n\n\n    <!--Player Control (Don't touch)-->\n    <div class=\"video-overlay\"><span class=\"play-button\"><\/span><\/div>\n    <!--\/Player Control (Don't touch)-->\n\n\n    \n    <div data-poster=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/LON_Video_Orion.webp\" class=\"embed-video\" data-plyr-provider=\"youtube\" data-plyr-embed-id=\"https:\/\/youtu.be\/Sdyggm535mA\"><\/div>\n    <!--\/Video Attributes-->\n\n\n    \n    <!--Video Attributes-->\n\n\n<\/div>\n<!--\/Embed Video-->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a9da13 e-flex e-con-boxed e-con e-parent\" data-id=\"3a9da13\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f9c787 e-con-full e-flex e-con e-child\" data-id=\"9f9c787\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2fc8a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1e2fc8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The announcement<br>of a new era. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45229fc e-con-full e-flex e-con e-child\" data-id=\"45229fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c3d0c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c1c3d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the print ad for Orion, Lonati\u2019s revolutionary virtual design software, we merged cosmic imagery with the worlds of fashion and 3D technology, creating a captivating and highly memorable campaign. To avoid falling into clich\u00e9d imagery of the sky, the Orion constellation, or other tropes already seen in technology-related communications, we focused on the people\u2014those who contributed to the Orion project and those who benefit from its innovative features\u2014making them feel part of this new productive and creative universe. Designers thus become explorers of the infinite possibilities offered by Orion, represented as a symbol of guidance, innovation, and inspiration in the firmament of 3D fashion\u2014a vision that triggers the process of creating and developing a product through the software itself. Hence the concept of \u201cbeing born under a lucky star\u201d or \u201cbeing born under a sign\u201d (meaning a zodiac sign), that is, \u201cunder the sign of Orion.\u201d   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89ee584 e-con-full e-flex e-con e-parent\" data-id=\"89ee584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-99c65d1 e-con-full e-flex e-con e-child\" data-id=\"99c65d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9009d30 e-con-full e-flex e-con e-child\" data-id=\"9009d30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d515c7f elementor-widget elementor-widget-image\" data-id=\"d515c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/adv_orion-1024x683.webp\" class=\"attachment-large size-large wp-image-10935\" alt=\"\" srcset=\"https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/adv_orion-1024x683.webp 1024w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/adv_orion-300x200.webp 300w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/adv_orion-768x512.webp 768w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/adv_orion-1536x1024.webp 1536w, https:\/\/www.asuar.it\/wp-content\/uploads\/2025\/10\/adv_orion.webp 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":10434,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project-categories":[22,44,37,41],"class_list":["post-10178","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-branding","project-categories-social","project-categories-video","project-categories-web-design"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/portfolio\/10178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":8,"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/portfolio\/10178\/revisions"}],"predecessor-version":[{"id":10946,"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/portfolio\/10178\/revisions\/10946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/media\/10434"}],"wp:attachment":[{"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/media?parent=10178"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/www.asuar.it\/en\/wp-json\/wp\/v2\/project-categories?post=10178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}