Tribal marketing is born from the anthropological study of communities living with a common passion, interest or taste.
Such communities still exist, many of them. And always new ones.
as.u.ar.’s experience in this kind of communication has been built on many years of work with Harley-Davidson, a brand needless of any description and one of the best expression of tribal marketing worldwide. T
The experience gained with the American brand allowed the Agency to get a specific know-how, now usable for other clients’ aims.