When deciding about the name and logo of the Agency, there were many thoughts: to avoid the usual names, common among other communication agencies for decades, wishing to find a name including the basic idea of the work of the Agency itself.
Hence, as you are, became as.u.ar. by abbreviation.
as.u.ar. is also an acronym for A Sheep Under A Rainbow, the Company’s logo, which is made up of a sheep and a rainbow.
The choice of these two elements were born from the need not to be too serious and cool at all costs.
Furthermore, both sheep and rainbow have different meanings of happiness and prosperity.