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social networking
to be influencer, to generate customer loyalty
social networking

social networking’s point of view as far as social networks use in the companies is concerned has multiple goals: to generate information, to create customer loyalty and to lead users to the web site.

A correct use of social media platforms and of the most suitable networking techniques can make the difference, transforming the company from “one of many” to “influencer” with a subsequent growth in the business activity.

It is recommended to pursue a publishing project and to define an information plan in order to call the attention of the target and to develop brand awareness, both online and offline.