Communication often needs "over the fence" actions, and this brings back the sheep making as.u.ar. peculiar.
What's strange about it ?
Nothing really: sometimes you just need to capture the potential client's attention in an innovative and funny way, using high impact elements anyone can meet in everyday life, such as in the street, in a parking space, at the bus stop...
With an attentive eye to the behaviours of target profiles, study and design of communication actions aim to create that novelty able to break the daily routine.